ABOUT Juice That Brand

Tim L. Roche Sr.


I have been an entrepreneur before that was even a career description.

Kind of dates me? I’d rather think it provides my clients with a most distinct advantage.

28 of my 30-year career I have never had a guaranteed pay check.

My philosophy then as it is now, help my clients succeed and they will remain clients. My focus was never on the sale always on the project’s success.

This business profile has allowed my staff and I to build three companies from concept to successful organizations, and we continue to grow.

In that time I’ve learned quite a bit how business works, what motivates and drives us, and maybe most importantly what pit-falls to avoid.

I enjoy helping my clients with their marketing challenges. We get the strategies aligned and then unleash creative and powerful branding solutions.

In person, in our showroom, over the phone, your choice and my promise:

Your Success is Our Mission.

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Kim Debnam

Executive Vice President

I am a Raleigh native, lived here my entire life. It’s been incredible to watch this city grow!

I worked in customer service for 2-years learning the business before I earned my first account responsibility.

That was 20 years ago, and since the very beginning I loved this business. Great people, creative work environment, and extremely competitive which I believe brings out the best in a person.

Many of my clients range from pharmaceutical, biotech firms and agriculture, all with different products to promote however one common need:

Well designed, quality branded merchandise supporting their markets.

I joined JTB about 10 years ago, and it’s been a perfect fit. My description of our company is a boutique and personal approach to client support with powerful tools to help our clients achieve their goals.

Please reach out at any time and let’s chat about your business and let me share my experience, creativity, and support.

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Tim Roche Jr.

Vice President Of Marketing

I joined JTB in 2008 and have been primarily focused with client acquisition and servicing our client base in the Charlotte market. In 2015 my wife and I decided to move to the Triangle, in large part to be near family, but also so I could take on a larger role in our family owned and operated business. While taking care of our clients is my first priority, I have enjoyed taking steps to develop our business’ web/social presence, and assembling the necessary framework for future growth.

In my off time I love to play golf, prepare (and eat!) food, and spend time on the coast – preferably with the company of family and friends!

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Julie McCoy

Vice President of Finance and Operations

Julie McCoy has been with the Juice That Brand family, since January 2020.

Julie is a former New Yorker who’s been calling Wake Forest, NC home for the last 19 years. She enjoys Event Planning, Fundraising Events and Wacky Game Nights.

As a VP of Finance and Operations for Juice That Brand, she is responsible for implementing marketing strategies that help her clients increase brand awareness, generate leads, and acquire new customers. She will use innovation and creativity to give your business better exposure and recognition.

Your Success, Our Mission!


If you’d like to learn more about Julie McCoy, click here


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